Corporate gifting is a custom practice and a vital part of your business. It is an excellent way to start, continue and nurture your connections and relationships. Without it, you cannot attract clients and customers nor retain employees and partners.
This practice drives huge opportunities, but there are limitations. Too much of it is bad. It doesn’t mean that by simply giving gifts you can now go your way with people. No. That doesn’t work most of the time.
If you keep on doing that without any consideration for things. This can also become your downfall. You might lose the interest of the people, lose their trust, and eventually lose their support. Take into mind that there are potential dangers.
In Australia, corporate gifting aligns with cultural preferences and adheres to general gifting etiquette rules. So you must be extra careful.
To get you guided, allow Little Event Boutique to discuss you the different dos and don’ts of corporate gifting:
Do personalise your gifts. Adding the recipient’s initials to the corporate gift is a good way to show your client that he/she is important. You don’t need to go overboard with time, money, and effort, just to show them you care. All you need is a bit of creativity and voila! You are good to go.
Don’t forget the people who have helped your business grow. They are the reason behind your success in the early years or when the times were difficult. No matter how high you have climbed. Stay who you are and always stay humble. Remember their contribution, it will help you find added purpose in life. They deserve the bounty you harvested.
Do focus on quality. Always remember that when giving out gifts, you should never compromise quality. If you overlook the quality of your gift, this will put a huge blow to your company’s reputation. Your gift is a direct reflection of your brand and the ultimate source to make or break a deal with potential clients.
Do not give inappropriate gifts. When it comes to a personalised corporate gift, you must send something useful that is appropriate to the recipient’s age and gender.
But not useful informally, still with an added formality.
Avoid buying new clothes for your associates, it’s a complete no-no, inappropriate. Try to choose something generic like a plant or a sustainable product. Inappropriate gifts can upset your business partners which is the last thing you would want.
Do consider all recipients. Provide personalised gifts that cater for everyone as a whole. You need to consider the receiver’s choice and interests. Don’t send gifts with hidden meanings or gender-biased. This can implant a negative effect on your company’s image.
Try to purchase gender-neutral gifts.
Don’t think about the holidays. For some, holidays are the most ideal time to showcase their brand, but they are wrong. The appropriate time is not on those periods, any ordinary time will do. Show your clients that you are willing to go the extra mile to keep the bonds strong no matter what season it is.
Do check the recipient’s gifting policy. Different organisations have diverse regulations on gift-giving. That’s why if you are planning to send your business partner a corporate gift, check their gifting policy first.
Some companies don’t allow gifts, while others have a maximum allowed value. These restrictions are present in other companies to deter unethical behaviour.
No matter how pure your intentions are, if you give something to someone right away without reviewing their policy first, you can get easily misinterpreted, which can be critical to your brand image.
